Terms of Service

Last Updated: March 21, 2025

1. Acceptance of Terms

These Terms of Service (“Terms”) are a legal agreement between you and RursusRursus (“we,” “us,” or “Company”) governing your use of our paint-by-numbers mobile game, including any related services, features, and content (collectively, the “Service”). By downloading, installing, or using the Service, you agree to these Terms. If you do not agree, you must not use the Service. Use of the Service is void where prohibited by law​. These Terms incorporate our Privacy Policy by reference, which explains how we collect and handle your personal data​.

2. Eligibility

Age Requirement: You must be at least 13 years old (or the minimum age in your country to lawfully provide consent for data processing) to use the Service. If you are between 13 and 18 (or the age of majority in your region), you represent that your parent or legal guardian has reviewed and agreed to these Terms on your behalf​. We do not knowingly collect personal information from children under 13; if we learn we have received such data, we will delete it per our Privacy Policy​.

By using the Service, you also confirm that you are legally permitted to use the app in your jurisdiction. You are responsible for compliance with any local laws that apply to your use of the Service​.

3. Changes to These Terms and the Service

We reserve the right to modify these Terms at any time without notice, and it is your responsibility to review these Terms of Use for any changes. Unless stated otherwise, changes are effective 30 days after posting​. Your continued use of the Service after updates take effect signifies acceptance of the revised Terms​. If you do not agree with any changes, you should stop using the Service.

We may also update or discontinue aspects of the Service (such as adding or removing features, or releasing updates) at our discretion and without notice​. We are not liable if any part of the Service is changed, suspended, or terminated.

4. License and Intellectual Property

License Grant: We grant you a personal, limited, non-exclusive, non-transferable, revocable license to use the Service for your own non-commercial entertainment purposes, subject to these Terms​. This license is for gameplay and enjoyment of our content; no other rights are granted. You agree not to copy, distribute, publicly display, modify, or create derivative works from the Service or any content within it, except as expressly allowed by us​.

Ownership: All rights, title, and interest in the Service (including all images, graphics, software, and content) are owned by RursusRursus or our licensors. “Content” includes but is not limited to artwork, designs, text, software, and audiovisual material in the app. You do not acquire any ownership rights by using the app or buying virtual items; you are only granted the limited license as stated above. All trademarks and logos of RursusRursus are our property. You may not remove or obscure any copyright, trademark, or other proprietary notices on the Service​.

We reserve all rights not expressly granted to you in these Terms​. If you violate these Terms, this license will automatically terminate, and we may revoke your access to the Service.

5. In-App Purchases and Payments

Our game is free to play, but it may offer in-app purchases such as virtual hints, extra coloring content, or subscriptions for premium features. When you make an in-app purchase, you are buying a license to use that digital item or feature within the Service. All purchases are processed by the platform provider (e.g. Apple App Store or Google Play) or by authorized payment processors, not by RursusRursus directly​.

  • Payment Processing: Purchases are subject to the payment terms and conditions of the platform you use. Before completing a purchase, review your app store’s payment and cancellation policies. We do not collect or store your financial information for in-app purchases; any payment information you provide is handled by the app store or payment processor in accordance with their privacy policies. If you have payment-related issues (such as being charged incorrectly), please contact the Apple App Store or Google Play support, as they handle the transactions​.
  • No Refunds (General): All sales of digital content are final and non-refundable once access to the content is provided, except where required by law​. When you purchase digital items (like additional coloring packs or virtual currency) from us, you acknowledge that we begin fulfilling your order immediately and you lose any legal right to cancel or withdraw for a refund once the content is delivered to your account​. We may, at our sole discretion, consider refund requests in exceptional cases, but we are not obligated to provide a refund in situations not mandated by consumer law.
  • Subscriptions: If the Service offers subscription plans (for example, a weekly or monthly “Premium” access), those subscriptions will auto-renew by default. You will be billed through your app store account on a recurring basis (e.g., weekly, monthly or annually, depending on the plan you choose). After any free trial period, if you do not cancel, the subscription will convert to a paid subscription and charge you according to the subscription terms​. Cancellation: You can cancel a subscription at any time. To avoid being charged for the next period, you must cancel at least 24 hours before the end of the current billing period​. Cancellation is done through your platform account settings (for example, on iOS go to Settings > your name > Subscriptions; on Google Play, go to Payments & Subscriptions > Subscriptions)​. If you cancel, you will retain access to subscription benefits until the end of the period already paid for, but no prorated refunds are given for the remaining time in that period​.

Note: Additional terms from the Apple App Store or Google Play may apply to in-app purchases and subscriptions (such as refund policies, which are governed by those stores). We defer to those policies where applicable.

6. Virtual Items and Currency

The Service may include virtual goods or currency (“Virtual Items”) such as coins, tokens, hints, or unlockable content that can be obtained via gameplay or purchased with real money. When you acquire Virtual Items, whether by earning them in-game or buying them, you receive a limited, personal, non-transferable, non-sellable, revocable license to use those items only within the Service​.

No Real-World Value: Virtual Items have no cash value and are not redeemable or refundable for any “real world” money or anything of monetary value outside our game. You cannot legally transfer Virtual Items to another person (except within the Service if allowed by a game feature), and any attempt to sell, trade, or exchange Virtual Items outside the Service is prohibited and void​.

Use and Expiration: Virtual Items may be subject to usage rules. For example, some items might expire after a certain time or be single-use. We reserve the right to change or remove any Virtual Item in the game, adjust their functionality, or correct errors in their values. The availability and pricing of Virtual Items are subject to change without notice​.

Forfeiture on Account/Data Deletion: If your account is terminated for violating these Terms, or if you delete the app (and we cannot associate the Virtual Items to you), or if you request that we delete your personal data, you forfeit any remaining Virtual Items without compensation​. Our Privacy Policy’s deletion clause warns that erasing personal data will also erase any in-app entitlements tied to that data​. We are not liable for lost Virtual Items due to account closure, data deletion, or our cessation of the Service.

7. User Conduct and Acceptable Use

We want all players to enjoy the Service. You agree to use the Service in a lawful and respectful manner. You shall not:

  • Hack or Cheat: Use, develop, or distribute any unauthorized software like cheats, exploits, automation bots, or mods to manipulate gameplay or gain an unfair advantage​. Introducing viruses, worms, malware, or any code that could harm the game or players’ devices is strictly forbidden​.
  • Disrupt or Interfere: Do not attempt to disrupt the Service or servers. This includes flood attacks, spamming the support, or any attempt to crash or overload the Service. You may not interfere with any other player’s ability to enjoy the game or with our security measures​.
  • Impersonation and Fraud: Do not impersonate any person or entity, or misrepresent your affiliation with any person or entity while using the Service​. You must not scam, defraud, or deceive other users.
  • Unauthorized Commerce: The Service is for personal use only. You may not use it for commercial purposes (such as advertising or selling products) or solicit other users, nor may you sell or buy accounts, or engage in real-money trading of in-game items.
  • Prohibited Content: If the Service allows you to create or share content (like a username, profile picture, chat, or custom images), you must not post or transmit any content that is unlawful, infringing, or “Objectionable Content.” Objectionable Content includes material that: (i) is hateful, harassing, or discriminatory (e.g. offensive language targeting race, ethnicity, gender, etc.); (ii) is sexually explicit or pornographic; (iii) depicts or encourages illegal activity or violence; (iv) infringes someone else’s intellectual property or privacy rights; (v) contains personal data of others without consent; (vi) constitutes spam or unwanted advertising; or (vii) contains viruses, malware, or any harmful code​.
  • Violation of Laws: You agree not to use the Service for any purpose that violates any applicable law or regulation. This includes all local, state, national, and international laws that might apply (for example, not engaging in activities that would violate export controls, or posting content illegal in your country)​.

We reserve the right to determine what constitutes prohibited conduct or content, in our sole discretion. Violating the above rules is considered a material breach of these Terms and can result in immediate action, including content removal, account suspension, or termination (with or without notice).

Our Service may contain links to third-party websites or services, or integrate third-party software development kits (SDKs) such as Unity Ads, ironSource (LevelPlay) for advertising, or Firebase for analytics and crash reporting. These third-party services are not under our control, and they operate under their own terms and privacy policies. For example, if we use Unity Ads, Unity Technologies’ privacy policy governs how they handle your data for ads​. Similarly, Firebase (by Google) may collect data per Google’s policies​.

Advertising Partners: We partner with ad networks to show ads in the app. Please see our Privacy Policy for a list of these partners and what data they collect. By using the Service, you acknowledge that your device may automatically provide our advertising and analytics partners with certain technical information (such as your Advertising ID, IP address, and device model) to enable ads and analytics. We do not control how these third parties use your information; however, we contractually require them to comply with applicable privacy laws and only use data for authorized purposes​.

Links: If the Service contains links to external websites or offers (for example, a link to our Instagram page or a promotional offer from an advertiser), clicking those is at your discretion. We do not endorse or assume responsibility for third-party sites or services. Your interactions with those third-party sites are solely between you and the third party. We recommend you review the terms and policies of any third-party service you access.

Third-Party Software: The game may include or use open source or third-party software libraries. Any such software is licensed to you under the terms of the respective licenses. Those license terms are not modified by these Terms.

9. Privacy

Your privacy is important to us. Our Privacy Policy describes what data we collect and how we use and protect it. By using the Service, you agree that we can collect, use, and share your information as outlined in the Privacy Policy (for example, processing your data to provide the game, show ads, etc.). If you do not agree with our data practices, please do not use the Service. We specifically draw your attention to the fact that we use third-party analytics and advertising services which may collect device data and that you have choices to opt-out of personalized advertising as explained in the Privacy Policy.

10. Security

We implement security measures to safeguard your personal data and the integrity of the game. However, you understand that no system is perfectly secure​. You should use unique, strong passwords and not share account details to help protect your account. If you find a security vulnerability or suspect unauthorized access, notify us immediately. We are not liable for any losses or damages caused by unauthorized access or use of your account arising from your failure to secure your credentials.

11. Termination

By You: You may stop using the Service at any time. You may also delete your account (if applicable) or the app, and/or request that we delete your personal data as described in the Privacy Policy.

By Us: We reserve the right to suspend or terminate your access to the Service (including any account) at any time for any reason, including for violation of these Terms or if we discontinue the Service. We may do so without prior notice, though we will try to provide notice where feasible. Upon termination, your license to use the Service ends immediately. If we terminate your account due to a Terms violation, you may lose access to any entitlements (Virtual Items, etc.) and we will not be obligated to compensate you for this loss​.

If you believe we have suspended or terminated your account in error, you may contact our support to request a review. This does not guarantee reinstatement.

Even after termination, sections of these Terms that by their nature should survive (such as ownership, disclaimer of warranties, limitation of liability, dispute resolution) will remain in effect.

12. Disclaimer of Warranties

Service Provided “AS IS”: RursusRursus provides the Service on an “AS IS” and “AS AVAILABLE” basis. To the fullest extent permitted by law, we disclaim all warranties and representations of any kind, express or implied, with respect to the Service and its content. This includes but is not limited to implied warranties of merchantability, fitness for a particular purpose, title, non-infringement, and any warranties that the Service will be uninterrupted, error-free, secure, or that any defects will be corrected. We do not guarantee that you will achieve any specific results by using the Service or that the content will meet your expectations.

No Warranty on Content: While we attempt to provide a pleasant and reliable user experience, we make no warranty that any images, puzzles, or features in the app will be available at all times or that they are free of errors. For example, some images might be removed or replaced, or high scores could be reset, and we are not responsible for any loss of data or progress (though we strive to avoid such issues).

Jurisdictional Notice: Some jurisdictions do not allow the exclusion of certain warranties. If such laws apply to you, some of the above disclaimers may not apply and you may have rights in addition to those stated in these Terms. In such cases, our warranty disclaimers will apply to the maximum extent permitted by applicable law.

13. Limitation of Liability

To the extent permitted by law, RursusRursus and its directors, officers, employees, partners, and licensors shall not be liable for any indirect, incidental, consequential, special, punitive, or exemplary damages, or any loss of profits or revenues, whether incurred directly or indirectly, or any loss of data, use, goodwill, or other intangible losses, arising out of or related to: (a) your use of or inability to use the Service; (b) the cost of procurement of substitute goods or services; (c) any unauthorized access to or alteration of your transmissions or data; or (d) any conduct or content of any third party on the Service, including any defamatory, offensive, or illegal conduct of other users or third parties.

In no event will our total liability to you for all claims relating to the Service exceed the amount you paid us (if any) in the 12 months preceding the claim. If you have not paid anything to us, you agree that your sole remedy (and our exclusive liability) is to stop using the Service.

Exceptions: Nothing in these Terms limits or excludes our liability for gross negligence, willful misconduct, or fraud, or any other liability that cannot be excluded under law. Your statutory rights as a consumer (if any) are not affected.

14. Indemnification

You agree to indemnify, defend, and hold harmless RursusRursus and its affiliates, officers, agents, employees, and partners from any claim, demand, damages, or other losses, including reasonable attorneys’ fees, arising out of or related to your breach of these Terms, or your violation of any law or rights of a third party. This means you will cover any costs or losses we incur as a result of your actions that violate the Terms (for example, if you upload content you have no right to and we get sued by the rights owner, you agree to pay our costs). We reserve the right, at our own expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, and you agree to cooperate with our defense of such claim.

15. Governing Law and Dispute Resolution

Governing Law: These Terms and any dispute or claim arising out of or in connection with them or the Service shall be governed by and construed in accordance with the laws of Mexico City, Mexico, without regard to its conflict of law principles, provided that consumers in some jurisdictions may have the benefit of local mandatory consumer protection law. We do not seek to limit those protections and thus these Terms will be applied in a manner consistent with such local laws. For example, if you reside in a country with laws that require certain consumer contracts to be governed by local law or to allow local dispute resolution, those laws may override the choice of Mexico law.

Dispute Resolution: We hope to resolve any issues quickly and amicably. Please contact our support team to address concerns. If we cannot resolve informally, then, unless prohibited by applicable law, any legal actions shall be brought in the courts of Mexico City, Mexico (or another jurisdiction determined by us). You consent to the jurisdiction of such courts for any legal action arising from these Terms or the Service. If you reside in the European Union, you may also be entitled to use the EU Online Dispute Resolution platform or other mediation means, as required by law.

16. Miscellaneous

  • Severability: If any provision of these Terms is found unlawful or unenforceable, that provision will be deemed severed from these Terms and the remaining provisions will remain in full effect​.
  • No Waiver: Our failure to enforce any right or provision of these Terms will not be considered a waiver of those rights. Any waiver must be in writing and signed by us to be valid.
  • Assignment: You may not assign or transfer any rights or obligations under these Terms to anyone else without our prior written consent. We may assign our rights and obligations to an affiliate or in connection with a merger, acquisition, or sale of assets.
  • Entire Agreement: These Terms (along with the Privacy Policy and any additional rules we set forth in-app) constitute the entire agreement between you and RursusRursus regarding the Service, superseding any prior agreements on the same subject.
  • Contact: If you have questions about these Terms or the Service, you can contact us at turati@rursusrursus.com.


By using any of RursusRursus’s games and apps, you acknowledge that you have read and agree to these Terms of Service.